Tuesday, January 22, 2008

Prject Better Place signs up Israel

Project Better Place answers the question "How can we make the world a better place?" with the simple answer. One electric car at a time.

Project Better Place. Sounds idealistic, doesn't it? For a company determined to reduce greenhouse gases by eliminating automotive emissions, it may just be the perfect name. Project Better Place, in a joint venture with Renault-Nissan announced they have signed an agreement to make Israel the first country in their pilot program to provide electric cars and a charging infrastructure.

Read the rest @ AC

Their marketing uses the simplicity and brilliance of a child's mind to prove what should be self-evident points.

I wish them all the luck in the world.


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