Project Better Place. Sounds idealistic, doesn't it? For a company determined to reduce greenhouse gases by eliminating automotive emissions, it may just be the perfect name. Project Better Place, in a joint venture with Renault-Nissan announced they have signed an agreement to make Israel the first country in their pilot program to provide electric cars and a charging infrastructure.
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Their marketing uses the simplicity and brilliance of a child's mind to prove what should be self-evident points.
I wish them all the luck in the world.